Sales Leadership Development

Enabling Sales Leaders to succeed in a fast-changing world

What makes a great Sales Leader?

**For sales leaders - September 2022**

Leigh Ashton’s “Leadership for Sales Success” programme

Could this be what your sales leaders need right now? A programme for today’s presented in 4 x bite-sized Zoom sessions delivered by Leigh Ashton. Small group size ensures a unique experience.

Your Sales Leadership Development Solutions

Want to take your sales leaders from good to great? Whatever your aspirations, you’ll need your sales team and leaders to be equipped with laser focussed selling skills…and that other crucial element – a winning sales growth mindset…

Sales Leadership Programmes

A powerful collection of Leadership Development Programmes. Enabling Sales Leaders to succeed in this fast-changing world

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Developing Your Leadership Mindset

12 courses
Ensuring self-belief, confidence, resilience and focus are in place to create high performing Sales Leaders leading successful sales teams.

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Inspiring Your Sales Team to Success

10 courses
Sales leaders need to know, understand, motivate, nurture and ultimately inspire each of their team. A happy team leads to a winning team. 

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Managing Your Sales Team to Victory

18 courses
The essential ingredients for effective sales leadership and management. Covering Prioritising techniques, Coaching, Performance Managing, Communication and much more.

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Leadership Mindset Development

10 courses
The perfect personal development strategy for Sales Leaders. Move away from a fixed outlook to one that produces personal evolution and constant progression.

Sales Leadership

What’s your Leadership Mission?

Who would be a Leader right now? You, probably…so how can you succeed in today’s unforgiving corporate climate? How will you lead your team to greatness? How do you develop yourself to become a better leader? 

Your role is to coach, nurture, support, challenge and develop each of your team members …and to do that successfully you need to develop a Sales Growth Leadership Mindset. 

Understanding each member of your team in a deeper way ensures you can inspire and motivate them in a way that’s right for each individual…and collectively create a high performing team within a Sales Growth Mindset culture that delivers outstanding sales success!

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Brilliant Leadership
Learning Packages ​

From Introduction to Expert level. From Universal to Tailored content. And Bite-sized to Extensive. Discuss then decide.

Choose a
Training Format

Live, Virtual, eLearning training packages delivered where and when suits you

Unmatched Leadership

Bringing you a unique blend of up-to-the-minute and proven Leadership expertise

What's Your Biggest Sales Leadership Challenge?

You’re not alone! The challenges you face, whilst unique to you, will be similar to those challenges faced by other sales leaders the world over.

When we help we discover that the same core issues are often present within sales and leadership teams…

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Sales Team?

Inconsistent with their sales? Not focusing on the right activities? Low levels of motivation? That’s frustrating, time consuming to manage and costs you sales.

Leading a Top Sales Team

Transform their sales mindset, introduce better selling techniques and give them the  best coaching and support. Check out our Leadership Development Programmes or book a chat to discuss your  challenges.

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Skills Gap

Inexperienced Leaders? Telling not leading? Not enough coaching? Not getting the best out of the sales team? Avoiding tackling under-performance?

Developing Great Leaders

Every Sales Leader can succeed with the right development and support. Our Leadership Programmes blend crucial mindset development with practical and process techniques to develop brilliant Sales leaders.

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Mindset Challenges

Lack self-belief to do the job? Short on Leadership confidence? Low levels of inner strength and resilience? Fear of leading strong personalities?

Transforming Mindsets

Our Leadership Development programmes ensure there’s no need to change your leaders! With a Sales Growth Leadership Mindset, watch them transform themselves, their team and results.

How good would it feel to resolve these issues?
How bad would things get later if you don’t take action now?

A brilliant Sales Leader + an excellent team = ongoing sales success

What great Sales Leaders achieve…

We think the Sales Leader is the most pivotal role within an organisation. So they need to be 100% on their game. A great Sales Leader has a champion’s mindset, be driven to succeed, and draw upon a vast portfolio of relevant skills. 

Once those ingredients are in place, creating the ultimate high performing sales team is straightforward. 

Mindset Mastery

Produce confident, resilient Sales Leaders who demonstrate strong belief in themselves and others. They continually stretch their comfort zone and thrive on responsibility.   

Driven, Focussed

Develop highly motivated goal-focussed leaders who are 100% clear on their role, their route to success, and feel supported on their journey 

The Ultimate
Skill Set

To guarantee success your Leaders need the latest leadership tools and techniques… up -to-the-minute managing, motivation, coaching, team building skills are just the start!


A great leader creates a motivated, high performing sales team which beats targets consistently via better lead generation, higher conversions, increased order values 

Leigh Ashton and The Sales Consultancy

I’ve been selling since 1985 and set up The Sales Consultancy ten years later – loving every minute of the journey. I’m immensely proud of what we’ve achieved…

And there’s more to do! We’re as hungry as ever to help today’s sales teams and leaders.


sales mindset training, sales consultant


Sales People Trained


Clients Helped


Sales Leaders Developed

Sales Leadership Development
from The Sales Consultancy

A great Sales Leader will propel your team to unparalleled success, delivering a highly motivated, target busting, profit generating team. Yet a struggling, under-performing Sales Leader will unwittingly hold back the development of their team, would-be top performers are held back –  and good people leave.

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Growth Mindset Excellence

Discover the wide-ranging and essential set of principles that underpin a Sales and Leadership Growth Mindset.  Learning and applying these attributes will guarantee Leadership success

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Vast Choice of Courses

Choose from over 50 Leadership Development courses spread over 4 extensive programmes. Or let us create a programme that addresses your specific requirements

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L.A.M. Techniques

The Learn – Action – Master course structure ensures concepts and techniques are embedded permanently. Leaders learn the concept, practice, tweak, personalise and perfect

Some brands we've worked with

Check out how we helped Wright Medical here

Your Road Map…from inception to fulfilment

You’re in good hands…we travel at your preferred pace and we’ll nurture you throughout the journey.

We see our clients as partners – working closely together to deliver the promise.


First we’ll explore what your key sales challenges are and how these issues are playing out in your business on a week by week basis. 

Once we agree on the diagnosis….


We’ll present you with a training proposal setting out our suggested solutions and likely investment required to achieve these objectives.

A yes and we’ll…


We’ll create a high quality, tailored sales training programme centred around addressing those sales challenges you identified.

Once you’re happy with that… 


The best bit! We’ll deliver an interactive, engaging and enjoyable programme to meet your objectives, addressing the challenges and following up over time to ensure success.

Your Training Delivery Choices

Whatever your Sales Leadership Development need we’ve got it covered. Whichever programme you go with,
you can have it delivered in your preferred format, or a blended mix of formats…

The full ‘in the room’ interactive and social experience; the long-established training method still preferred by many sales teams and leaders

Live, interactive virtual training delivered via shorter, more regular sessions is a great option to train your remote teams and leaders

Flexible Sales Training Programmes delivered in bite-sized chunks to any of your teams worldwide, accessible 24/7

Unsure? Estimate your return here

We’re very confident in our ability to help you generate a 20% increase in sales. To help you understand how that might play out, enter a few basic figures below and you’ll get an immediate idea of what’s possible. In fact, for the exercise we’ve allocated ‘only’ a 15% sales increase to err on the side of caution 😊

As we know, revenue doesn’t equal profit, we’ve estimated a 20% net profit on sales. We think you’ll still find the potential gains mouth-watering!

What our clients say…

Instead of us continually telling you this and promising you that, much better we share the thoughts of our valued clients and partners…

Client stories…how it unfolded

Over the years we’ve training thousands of sales people and sales leaders for hundreds of clients. In fact we’ve been so busy moving quickly onto the next client we’ve been slightly guilty of not logging these successes in the shape of a proper ‘case study’. At last we are changing that! So, look out for many more case studies in the near future.

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Wright Medical: Leadership Development

Emma and Wright Medical tried other training methods and other training providers. Something wasn’t working. Wright Medical had amazing people in sales leadership roles, but they weren’t getting the kind of training they needed.

Read More »
Sales leadership training, leadership development, sales team management, sales growth mindset, sales leadership resources, growth mindset culture, sales mindset leadership

Passion Pictures: Sales Mindset Training

Passion Pictures, like many companies, had experienced many challenges during the Covid pandemic. Having created an extremely strong, dynamic and supporting working culture when everyone worked in the office, team members found working from home much more challenging.

Read More »

Are you ready?

You can book a call by clicking any of the ‘Let’s Chat’ buttons and choosing a call slot at a time to suit you.
If you would rather message us then leave your details here along with a short message and we’ll respond quickly

The Sales Consultancy

020 7993 2257

Leigh Ashton
07932 164873

Jonathan Mills
07970 753664

For a Sales Leader, this is the starting point

What qualities make a leader special? What makes them go the extra mile? A leader’s role is to set out the mission, the destination clearly, ensures everyone buys into the mission, then supports, nurtures, coaches and communicates with everyone throughout the journey.

If you’re a Sales Leader, wherever you are at this moment becomes the starting point for your personal Sales Leadership journey. What sort of leader do you want to be? Who is the best leader you’ve ever worked for or with? What did they offer that you’d like to replicate? What’s your Leadership Mission? 

Latest Sales Leadership and Growth Mindset Blogs

Presenting our latest weekly blogs, full of tips, advice and insights on all things Sales, Leadership and Mindset

Ready to talk?

Let’s do this. Why not book an ‘Explore’ call? You can ask questions, tell us your challenges and explore the possibilities. You’ll then be in a much better place to plot your next move. 


The Sales Consultancy is a training company that believes that (conventional) sales training doesn’t work! Strange? We’d better explain…conventional sales training doesn’t work because it tends to solely be based around skills, behaviour and process training and instruction. There’s a missing link – mindset. How a sales person or sales leader thinks will ultimately dictate whether they will succeed or fail, no matter how much knowledge they possess.

So, at The Sales Consultancy our programmes are based on giving sales people and sales leaders winning growth mindsets! Be reassured…our programmes are not full of woo woo stuff! Just many powerful sales mindset improving strategies which enable sales people and leaders to shine in their everyday practical working environments.

Most sales people know WHAT to do – and HOW they should be doing it. So why is it many just don’t do those actions that will ‘guarantee’ them success? It’s because their MINDSET is not up to succeed in a demanding selling environment. Most sales people have deep seated and long-lasting psychological barriers, centred around a lack of self-belief, low confidence levels and low resilience, preventing them from consistently achieving their targets.

This is where Sales Mindset Training comes in…to help everyone identify those specific, often unconscious barriers that hold them back, and replace them with a sales growth mindset that properly prepares them to go on to achieve success in sales – and love it too!

Specifically, you can expect the very results that you agree with us after you’ve called us in to tell us the challenges you are experiencing. So, though these challenges will be unique to each of our clients, we generally say you can expect a 20% increase in sales, as a result of your team being much happier, more productive and displaying much more confidence, self-belief and resilience.

We’ll travel to wherever we need to to ensure your sales teams and leaders get the training and support agreed. Bear in mind too that we can deliver training live over Zoom, Teams etc via eLearning. Indeed several of our clients are now preferring a blended approach, with in-the-room sessions being complemented by live virtual and elearning content. All our programmes are designed to be interchangeable across the potential delivery formats.

The concept of a Growth Mindset was originally developed by psychologist Carol Dweck and popularized in her book, Mindset: The New Psychology of Success. A sales growth mindset focusses in on the Key Principles or traits that the most successful sales people and leaders consistently demonstrate, for example ongoing curiosity, situational awareness, team focus, taking ownership.

Check out or leadership programmes for more detail. To be clear, develop a sales growth mindset and you will achieve much more personally and professionally.

Each method of training delivery has its pros – and the odd challenge. When choosing, things we would talk through are the nature of your business, the sales and leadership challenges you are currently experiencing and want to resolve, the location of those likely to attend and so on. For a quick introduction to the characteristics of each delivery format, check out our ‘pros and considerations’ table on the Live in person, Live virtual and eLearning pages on this website.

Bear in mind too that our programmes are designed to be interchangeable across each of the potential delivery formats, and several clients are now opting for a blended approach, making for a varied programme tailored to the learning styles of their teams.

We’ll need a minimum of ten sales people for a ‘live in person’ session. If the group is made up of leaders only, then we can drop the minimum to six. Regarding numbers, and how the group size can change for live virtual sessions and eLearning courses, it’s really better to contact us and let’s talk it through!

Not at all! The programmes you’ll see throughout these websites tend to be our core ‘flagship’ programmes that are perfect for many clients (the content is based on Leigh’s 30+ years in sales and leadership. Bear in mind we tailor the delivery specifically to the client’s needs we’ve identified well before we start delivering.

Our guiding principle is flexibility… and other clients choose shorter programmes, often as an introduction, and follow on with additional programmes over time. And if you’ve identified challenges in your sales teams or leaders that aren’t addressed in any of our programmes, we’ll create one for you.

Yes. Our programmes are designed on a modular basis and, post-covid are becoming increasingly ‘blended’ anyway. Several of our clients now tend to begin a programme with a live in person session, receive the middle sections of the programme by Live Virtual or eLearning means, before rounding off the programme with a final in-person session.

To specifically answer your question, if you initially decided on an ‘in the room’ programme and then decided to switch to live virtual or eLearning half way through, this can be done (it happened during lock down and worked really well!)

First, we would never get to the end of the training programme before establishing it doesn’t work. That’s because of our pre-programme preparation, and our ongoing liaising with all stakeholders throughout the programmes, meaning that we can tweak and focus the content to ensure that it always does work. Then, after the training programme has been completed we will continue until the mission has been accomplished and everyone has got what they need from the programme.

To back this up we provide a guarantee for the effectiveness of our programmes, based on achieving the objectives we jointly agree at the start.

Leigh Ashton leads all live training sessions whether in person or virtual. All of our on line courses feature Leigh too. In certain circumstances Leigh may invite guests to appear at live or virtual sessions as part of a training day. Finally, and depending on our clients’ training needs, we may ask one of our specialist associates to contribute on selected modules.

Anywhere! Your place. Our place. A neutral venue. We discuss this with you. The main things being we have certain requirements of a training environment and as long as those are met, we’re good to go.

It’s different of course with remote learning whether live or pre-recorded eLearning modules. Often delegates tune in from their homes or work locations anywhere in the world. All they would require is a decent internet connection and a peaceful learning environment!

Most of our eLearning courses will take no longer than 15-20 minutes to complete. These bite sized chunks of learning are ideal to learn a concept or technique and be ready to use it in their role.

We believe strongly in an action orientated fully supported personal development environment, and so most of our courses require those on the programme to choose the actions they will take to bring the learning to life – and take them. And be supported throughout by their manager.

Typically…first an exploratory chat to drill down on the challenges your experiencing and what your solution to these challenges would look like. With your agreement we draw up a thorough training proposal indicating how we suggest your objectives can be met, and what level of investment would be required on your part.

Upon the go-ahead from you we then create the agreed training programme and tweak as necessary. With your final sign off we’ll agree dates, groups, locations…and then deliver! Throughout the roll out process we’ll continue to monitor feedback, engagement and performance of each attendee and discuss with you any changes required. Once the main programmes are completed we’ll report back in full, and conduct any one-off sessions required to ensure objectives are met.

Yes is the short answer! Let’s expand though… we will travel anywhere in the world to deliver face to face training. Secondly your sales people and leaders could tune in to our live virtual sessions from wherever they are in the world – all they would need is a decent internet connection. Finally, our eLearning courses can be accessed from anywhere in the world, and of course at any time, according to the needs of those attending.