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Great or Not so Good?

Great or Not so Good

Great or Not so Good?

There’s a very fine line between being a Great Sales Leader and…a Not so Good Sales Leader.

Hypothetically…you could take a Sales Leader from either camp and watch them do exactly the same thing and get totally different results.

It can be really confusing for Sales Leaders in the ‘Not so Good’ camp because they will think they are doing everything the same and can’t figure out what the difference is.

Why is that?

In my experience, there is a very simple explanation for this phenomenon.

Great Sales Leaders focus on the development, growth and well being of each sales person.

Not so Good Sales Leaders focus on their own performance, advancement and progression.

This not only creates massive frustration for the Not so Good Sales Leader when their sales people don’t do what they want them to. It’s also very damaging to the sales team….negatively impacting on motivation levels, trust and sales generation. Not to mention the toxic culture it creates.

Not all Not so Good Sales Leaders are egocentric…though many are.

Egocentric Sales Leaders want to shine more than their team.

Others simply haven’t yet had the personal development to figure it out, understand it and do something more people-centric.

So which are you?

Great Sales Leader Camp

  • You are likely to always be on the lookout for ways to add wisdom, growth and success to each person in your team.
  • You’ll know that you are not the finished article and can always learn new things.
  • You’re also more likely to be humble…giving credit to your team for their success.

If you are in the Great Sales Leader camp be sure to acknowledge your achievement and be confident in the knowledge that you are having a much wider impact on your sales people than you may realise. The way you support their growth and development in the workplace will impact every area of their lives in a truly positive way.

Not so Good Sales Leader Camp

  • You are likely to ask yourself questions like…why don’t they just do it?…relinquishing any accountability for the situation.
  • You generally take credit for great results especially to the levels above you.
  • You are likely to impose what you want your sales people to do rather than allowing them to create their own plan of action.
  • You don’t accept what you don’t want and are likely to rant.

Don’t be disheartened if you have these traits…be excited that you are now aware that your personal desire to be a Great Sales Leader that shines brighter than your team is actually getting in the way of you being a Great Sales Leader!

You also need to know that there are two kinds of Not do Good Sales Leaders…the ones that read this and feel like they may have found a golden key to a better way AND those that really like being exactly as they are and don’t want to change.

This egocentric approach is so old school and really doesn’t work in a world where people want a more harmonious working environment.

Your time is limited…unless you change your attitude. The choice is yours!

Great Sales Leaders of the world unite

Continue to focus on supporting each person in your team in a way that develops their growth, builds their confidence and increases their sales success.

Keep shining your people-centric light so that you contribute to developing the Great Sales Leaders of the future. You are their role model and like ripples on water, the people you lead will be inspired to create the same ripples.

Let’s look forward to a future where people-centric Sales Leadership is the norm!

Until next time,

Leigh 😊


PS If you need help becoming a people-centric Sales Leader please do get in touch!

“I’ve implemented some changes and have seen results already. Action Plan steps are great!”