FREE Guide for Sales Leaders

Mastering ‘Tough Love’ Conversations with your Sales Team

You’re 6 short steps away from perfecting those difficult but must-have chats with your team

Get your 'Tough Love' guide today...

(No spam. No pressure. Just a genuinely useful guide that helps you lead better conversations.)

Follow my 6-step blueprint for those effective performance conversations

There are conversations you know you need to have with certain members of your team.

You think about them at your desk, in the car, after meetings, maybe even late at night.

You’ve been putting them off.

Perhaps they are with those on your sales team who just aren’t performing…still.

Maybe someone is drifting, disconnected, or repeating the same old excuses.

Could be it’s not just them you’re worried about… but how you will come across?

These conversations might feel risky - but avoiding them is costing you a lot more

Every time you avoid a difficult conversation, you’re chipping away at your credibility…and your team’s potential.

But when you handle them with clarity and care?

You create alignment, trust… and real progress.

That’s what this guide is all about.

Why I created this guide

Hello there!

I’ve spent over 30 years helping sales leaders just like you tackle the real leadership moments. Not just the big meetings or the strategy docs. I mean the conversations that matter.

The ones that make or break performance.
The ones that shift trust.
The ones that can feel awkward — but change everything when you get them right.

I created this guide because so many brilliant, well-meaning sales leaders know they need to speak up… but they’re unsure how to do it well.

Leigh

Start preparing for your next difficult conversation today...

(No spam. No pressure. Just a genuinely useful guide that helps you lead better conversations.)

This guide is for you if...

You’ve ever avoided a conversation because it just felt too awkward
You’ve had tricky chats that didn’t go well — and you’re still cringing!
You worry about upsetting your team or damaging relationships
You believe in coaching, but the results aren’t showing
You usually hope the issues just 'go away' and resolve themselves

“I’ve always dreaded these chats but this guide changed everything. I used it with one of my team last week and it felt like the first real breakthrough we’ve had. No conflict, just clarity.”

Wayne Rooney

Imagine this instead...

You know exactly how to structure these conversations
You feel calm and clear, not nervous or reactive
You lead with belief and accountability
You start seeing real change in how your team shows up
You grow as a leader — not just in skills, but in confidence

What you'll learn inside this guide...

The 6-phase conversation flow that takes you from awkward → aligned
How to prep like a pro (mentally, emotionally, practically)
What to say, how to say it — and what to avoid
Coaching insights that spark real change
How to reduce defensiveness and build buy-in
What to do after the meeting to keep the momentum going
BONUS: Practical checklists to guide you before, during, and after the conversation

I've got your back

I started my career in sales, worked my way up into leadership… and quickly realised something most people miss: mindset is everything.

Salespeople can have all the skills — and still underperform.

Leaders can have all the knowledge — and still avoid the real work.

Over the years, I’ve helped thousands of sales leaders grow into the kind of leaders their team trusts, listens to, and delivers for. And I’d love to help you do the same.

This free guide is just the start.

Ready to Lead the Conversation That Changes Everything?

“I’ve always dreaded these chats — but this guide changed everything. I used it with one of my team last week and it felt like the first real breakthrough we’ve had. No conflict, just clarity.“

Wayne Rooney

Get the help you need now...

(No spam. No pressure. Just a genuinely useful guide that helps you lead better conversations.)